Bad news. A major vulnerability, known as “Heartbleed,” has been disclosed for the technology that powers encryption across the majority of the internet. That includes Tumblr.

We have no evidence of any breach and, like most networks, our team took immediate action to fix the issue.

But this still means that the little lock icon (HTTPS) we all trusted to keep our passwords, personal emails, and credit cards safe, was actually making all that private information accessible to anyone who knew about the exploit.

This might be a good day to call in sick and take some time to change your passwords everywhere—especially your high-security services like email, file storage, and banking, which may have been compromised by this bug.

You’ll be hearing more in the news over the coming days. Take care.

“Transmedia is a word for old people” | Alisa Rivera →





Sharing a blog post I wrote on my professional site. If you follow the link, you can read a very interesting comment that someone left in response:

Transmedia—telling stories across multiple platforms and formats like YouTube, Twitter, Facebook, blogs and other social media—is very trendy right now. You’ve got the success of shows like The Lizzie Bennett Diaries and East Los High, in which fans got to interact with characters in “real time,” making them not only consumers of the content but story tellers as well.

As a relative newbie to transmedia, I’ve been feeling psyched about the possibilities, particularly when it comes to storytelling for non-profits. Think of the possibilities for engaging donors and volunteers, bringing organizations’ missions to life in a visceral way.

But when a friend of mine shared my obsession with her 17-year-old daughter, this was her response:

“Transmedia is a word for old people.”

What?? Aside from making me feel about 100 years old, what did my friend’s daughter mean by that?

My friend’s daughter explained that young people don’t need a word to describe transmedia because this is how they live every day. The narrative of their own lives unfolds across different social media platforms and they consciously create identities for themselves depending on where, what, how and with whom they share information.

So a younger person may have one persona on Tumblr, another for Facebook (where their parents and grandparents hang out), yet another for Instagram, and so forth. And they take in information in the same way: watching a series on Hulu while IM’ing a friend or scrolling through animated gifs on Tumblr or watching reaction videos on YouTube. The idea that there is just one way to consume content is just flat-out incomprehensible to them.

So that’s why transmedia is a word for old people—if you’re older than age 30 or so, you grew up in a broadcast world where you watched whatever the networks or cable channels chose to beam at you with no easy way to beam back at them or communicate with like-minded folks consuming the same content (though some folks tried their best—I’m looking at you, old-school Star Trek fans).

Of course, nowadays nearly everyone consumes content the way younger people do. For example, the NY Times recently redesigned their news pagers so that comments appear to the right of the original article, giving both equal visual weight on the page. But while older consumers are “doing” transmedia, they don’t live it the way younger folks do.

You can see this playing out in organizations because the primary decision makers—senior executives and CEOs—generally Don’t Get It. They still think of marketing and communications as a one way street. They treat social media channels as PR tickers. Most importantly, they still think of people as audiences rather than as co-collaborators in creating a shared experience—which is how younger folks see themselves.

In order for companies and non-profits to succeed, they need to reevaluate where and how they tell their organizational stories. It’s not just from a narrative perspective. For example, something that drives me crazy is how brands promote themselves on Tumblr. Some companies like General Electric and IBM are producing cool gifs and graphics, but they never share anyone else’s content. The whole ethos of Tumblr revolves around endless sharing, so why aren’t companies participating in that? It isn’t just about what you put out there, it’s about what you pass along.

As content creators, we need to make the case for true multichannel, multidirectional storytelling that is collaborative and gives a chance to folks share their own stories in turn. This isn’t a nice-to-have opportunity, it’s an absolute must-be-done to survive. Remember my friend’s daughter. She’s not waiting around for us to “get it.”


hey mememolly: somebody wrote what we IM each other in meetings all the time.

Good read on a very important point. TL;DR line: “young people don’t need a word to describe transmedia because this is how they live every day”. 

Pair with an updated Twitter discussion post from kenyatta

Sei un social media addicted (patologico)? →



La Social Media Addicted Disorder (SMAD) è una patologia, un disturbo psicologico che procura sintomi di astinenza e provoca un’interruzione del rapporto sociale.

I social in pratica anti-social?

In effetti è così. Già anni fa quando il magico mondo dei social media non era nemmeno immaginabile esisteva una parte della medicina e della psicologia che studiava lepsicopatologie correlate all’utilizzo del web. Ai tempi tutto era circoscritto alla gestione virtuale di avatar o di second life fittizie. Non si poteva interagire direttamente con altre persone, oggi sì. A proposito di Social Media Addicted, ho trovato l’infografica che ti inserisco a fine post e che a mio avviso sintetizza molto bene gli elementi da tener monitorati per non essere vittime di questo utilizzo distorto, ma che soprattutto permette a chi è genitore o educatore di avere dei parametri per valutare rischi sui propri figli o ragazzi.


Io personalmente non sono così fatalista. Sì lo ammetto, sono sempre connessa e guardo lo smartphone prima di chiudere gli occhi, ma è anche uno strumento di lavoro e non vedo in me un uso distorto dello strumento. Diventa Social Media Addicted Disorder quando l’ansia di ricevere conferme online (es. like o commentiio) è l’unico motivo che ti spinge a interagire sui social. Sei nel pieno della patologia quando l’essere connesso in ogni situazione diventa più importante che interagire e guardare negli occhi chi ti sta vicino.

I consigli finali pubbicati sull’infografica sono condivisibili, soprattutto se usi i social media per svago e nel tempo libero:

  • limitati all’uso del social media che più interessa alla tua vita personale (non devi essere in ogni dove!)
  • aggiungi i social media al tuo programma di vita come fai per la palestra o quando prenoti il parrucchiere (se non lo usi per lavoro ti aiuterà a circoscrivere momenti da dedicare)
  • ricorda che, se non vuoi essere contattato, non sei obbligato a seguire tutti o diventare amico di tutti (selezionare il proprio networking è fondamentale!)
  • imposta un allarme che ti indichi il tempo che stai passando online (temporizza e concentrati su quello che ti serve: se è uno svago fai che rimanga tale). 4421674

continua (leggi